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Social Media For Business: With 13 years experience in online publishing and five years in social media, Stewart Dawes (director of Atomic Social Media) delivers a practical yet highly motivating workshop which will leave you convinced that social media is both a fantastic resource and opportunity for your business. Fast-track your business across multiple platforms as you find out how to achieve 'critical mass' on Twitter, how to optimise and maximise a Facebook page, how to get smarter results via Instagram and how to nail exciting media interest with Pinterest!
Synergy Business Centre
11 Lord St
Botany, NSW 2019
Wednesday, 24 October 2012 from 10:00 AM to 2:30 PM (EST)
To View Workshop Details Click Here ...
Workshop Overview
Social media is not a fad – for massively expanding numbers of people, it’s deeply embedded in their lives yet it’s a vastly different experience for free individuals than for businesses – and for government, it’s different again.
In this workshop you’ll learn practical everyday social media skills, while accessing the chance to be inspired by the possibilities.
What you will learn
• Best practice development techniques for Facebook, Twitter, Pinterest, LinkedIn and Instagram
• It’s SOCIAL media: that means staff teamwork – and eliciting support from community allies
• How to best integrate social media platforms and apps with each other and with your business’s website
• The risks and opportunities of social media use by businesses
Who should attend?
All business owners who seek to work with social media whether regularly or infrequently, or anyone who would like to know more to help facilitate, or be congruent with strategy, implementation and future opportunities, eg managers, staff mentors, sales people, content producers and marketing department staff.
This is the venue where the event is held. We keep numbers small to ensure we can answer attendee's questions for where they're at. Inevitable some require Social Media for Beginners information and some attendees are more advanced and so we work to push strategies through for people who want to fast-track their social media. Lunch is included & refreshments throughout the day.
Recent Workshops by Our Team:
Social Media Confidential - Advanced SM for Business: Friday 23 March 10am - 2.00pm in Broadway
SOLD OUT
Social Media for Business for Beginners: Thursday 29 March 10am - 1.30pm in Broadway
SOLD OUT
Social Media for Business: UTS School of Business. Tuesday 3 April
PRIVATE EVENT
Social Media for Councils: Sydney Local Government Learning Solutions. Thursday 22 March PRIVATE EVENT
For more info on local government workshops call Judy Archer (02) 9242 4181
Social Media Confidential - Advanced SM for Business: Friday 23 March 10am - 2.00pm in Broadway
SOLD OUT
Social Media for Business for Beginners: Thursday 29 March 10am - 1.30pm in Broadway
SOLD OUT
Social Media for Business: UTS School of Business. Tuesday 3 April
PRIVATE EVENT
Social Media For Business: Sydney University of Technology UTS Build Event, Wednesday 4 April
PRIVATE EVENT
Social Media for Business: UTS School of Business. Tuesday 10 April
PRIVATE EVENT
Social Media for Business for Beginners: Tuesday 24 April 10am - 1.30pm in Broadway
SOLD OUT
Social Media Confidential: Advanced SM for Business: Tues 27 April 10am - 2.00pm in Broadway SOLD OUT
For more info on these workshops, or to enquire about staff training sessions in your office email Stewart Dawes info@sydneysocialmediaworkshops.com.au
It's suddenly become very trendy to deride social media, and particularly to condemn the term "social media expert" ~ someone who hawks dubiously qualified talents around the corporate realm selling tweets and Facebook tricks (which they hype as "secrets") to the highest bidders.
Here's an example: "If you call yourself a social media expert, don’t even bother sending me your resume" from the article "Why I will never ever hire a social media expert". In one of the grumpiest articles ever published online, Peter Shankman kicks hard against the swelling virtual Zeitgeist, but ends up sounding like he's arrived early at male menopause.
A good-natured response followed a few days later by a self-confessed "social media expert" called Chris Nerney who offered a tongue-in-cheek "stinging rebuke" in which he asserts: "The truth is, Mr. Shankman, your antediluvian attitude betrays your fear of change. Concepts such as "revenue" and "profits" are slowly being replaced by the more relevant social metrics you deride. I have it on good authority that soon all public companies will include social media "engagement" and "influence" numbers in their quarterly reports. And don't be surprised when the New York Stock Exchange unveils its "Social Media Engagement Index" at the beginning of next year. You heard it here first."
However business people are having none of that trendy twitter-bashing and instead are marching in desperate droves to, for example, 2-hour twitter beginner sessions for $250, or one day Facebook for Business seminars at $500 a pop. One person who is hoping to stop them breaking their banks is social media, dare we say it, "guru" Stewart Dawes whose company runs about 40 twitter accounts for small to mid-size businesses, and who is stepping into the breach with affordable social media workshops in Sydney, Melbourne and Brisbane that are priced far less (from just $27 for an introductory two-hour workshop up to $160 for a fully fledged Facebook for Professionals 4.5 hour workshop) and as a result, are filling fast.
For more information email Stewart on media@seotherapy.com.au or check out his website www.seotherapy.com.au
Some great new articles about Social Media for Business:
Why Using Social Media In Your Marketing Is Crucial [Infographic] - http://bit.ly/nqmuvA
Australians spent $9.5 billion online last year http://bit.ly/pMEVM5 with fashion growing at 230 per cent per year.
50 Most Inspiring, Rocking & Amazing People On Twitter http://j.mp/naiWwl
Social Media Etiquette School of Thought http://om.ly/BZcaf
Learning From The Master ~ who are the masters of twitter http://bit.ly/poBEfx
Quantifying Facebook Engagement: More than Just Counting Fans & Likes http://bit.ly/n5bjbv
How Governments are using #socialmedia, for better and for worse! http://buzz.mw/_1sx7
HOW TO: Successfully Run a Social Media Contest http://bit.ly/noxyW4
The Google+ Cheat Sheet ~ Cool tips! http://goo.gl/A87p1
The 46 stages of Twitter http://t.co/S7VJEfL
Google and Facebook are at war http://bit.ly/rhtItA
Social Media Successes
The Top 10 Social Media Campaigns
What are the Greatest?
The types of things that will be covered in these Social Media Workshops are: the top 10 social media campaigns
1. The Blair Witch Project
This was a low budget horror movie that used a viral social media campaign that used web sites and message boards to incite anticipation and interest months before the its release in 1999. The anticipation was created by spreading rumors about the fate of the movie’s main characters with fake newspaper clippings and police photos of their missing car being spread on what was then the 1999 version of what we now call social media.
The result for a movie that cost $22,000 to make, at last count it has grossed over $240 million, making it the worlds most profitable movie ever.
2. Blendtec: Will It Blend
This well known series of online videos first burst on the scene in 2006 (not long after YouTube was launched). It shows the Blendtec ‘Total Blender destroying anything from a baseball to an iPhone.
Result: Home sales of blenders has increased by more than 700%
3. Old Spice: “Smell Like a Man, Man”
Isaiah Mustafa was already popular in TV commercial but when a campaign was created that allowed him to respond to questions via online videos(180 in fact) and Twitter the buzz that it generated spread around the world. The results are still being counted.
4. Burger King: “Subservient Chicken”
This social media campaign centers around a person dressed in a chicken suit on a website that responds to commands like “make a sandwich” or “moonwalk”. It was created for Burger King by the advertising agency Crispin, Porter + Bogusky for the chain’s TenderCrisp Sandwich.
Result: Website received 15 million hits in 5 days
5. Pepsi Refresh
This was aimed at people’s charitable gene which gave people the chance to get funding for their charity. Its goal was to create a new identity while maintaining its youthful image.
6. VW: Fun Theory
This was a social experiment using humor to drive engagement and influence customer behavior. It involved Volkswagen transforming a Swedish subway staircase into a giant functioning piano. The result, 66% more people choosing the steps rather than the escalator. This won t the 2010 Cyber Grand Prix Lion at the Cannes International Advertising Festival.
7. Office Max: “Elf Yourself”
The office supply retailer encouraged people during the 2006 holday campaign to upload pictures of themselves. Technology was then applied to the images which would transform them into dancing elves. The creative genius behind this campaign was the Francisco based agency Toy and San. The result 122 million elves, more brand awareness and increased sales.
8. Evian: “Roller Babies”
This YouTube blockbuster showing babies break dancing and busting moves ended up being (according to the Guinness Book of Records) the most watched online ad in viewing history with over 60 million views and 54,000 comments.
9. Ikea: “Facebook Showroom”
This Facebook marketing campaign involved the store manager of the Malmo Ikea store posting pictures of the new showrooms where people who tagged the items first, won that product. The result was a viral word of mouth campaign that quickly spread to people’s Facebook friends and created huge product awareness.
10. Hotmail
This was maybe the first integration of social media and email which involved Hotmail running ads in 1996 at the bottom of every email which said “get your free email at hotmail”. Apparently the judges were a bit divided on this with one rating it as the best and the other the worst and also whether it constituted a social media campaign.
What are some of the core elements that were in these campaigns that made them such a success? For me it includes these elements
• Humor
• Competition
• Curiosity
What Social Media Platform Works Best?
Twitter vs Facebook vs Linked In etc
Other things that are canvassed from attending business owners are questions, and more importantly answers such as: which social media platform generates the most direct business for your organisation? These are the type of answer so far broadcast in the sessions: 1. we find that our social media platforms feed so much into each other that's actually quite difficult sometimes to measure which platform is actually responsible for incoming work. For example, I recently published something on LinkedIn that got picked up by a US publisher and was then widely broadcast on Twitter. And, though our YouTube site has fewer hits, I suspect the percentage and quality of work coming through this channel is actually very good. 2. Twitter has been a fantastic tool for connecting with people and generates between 3 and 5 times as much traffic to my website, however for me, LinkedIn is where the business conversation takes place. 3. For products, services and events related to recreation and personal interests, facebook is exceptional because it isn't limited by professional networks. Very good for community activities, personal fitness, health and fitness, home products, music, and lobbying.
Celibate Coffee
Can Caffeine-free Coffee be Sexy?
It's scientifically proven that coffee and sex go hand-in, er hand? The mental stimulation that our morning caffeine hit provides, if given the chance, can transmute, via a downwards energetic concentration, to the pelvic area, or "base chakra" for those who prefer their long black conversations to be splashed with somewhat more milky new age alliterations. Of course, for those whose morning coffee is automatically accompanied by a visit to their workplace, the energy charge is sublimated (Freud got this bit right) into urges channelled towards corporate conquest ... but for those who enjoy coffee at home, should the situation permit and the object of one's desire be complicit, then yes, coffee is very sexy! But what of coffee's distant cousin, the caffeine-free herbal coffee? Is this the celibate's beverage du jour? For the caffeine-sensitive ...
Sydney's Late-Night Cafe Legend
A Bondi Institution 48 Years Old
With Sydney's summer in the air, no more keenly is the party season celebrated than around Australia's most famous beach, Bondi, which locals and many visitors like to think of as the Saint Tropez of the southern hemisphere ... For The 3 Steps Cafe, another summer of heady Bondi love will always be a case of "same as it ever was". Their team of seven chefs knows what it is to see off the wildest of Bondi nights - and they equally know what it takes to unflinchingly fire up a new day of Bondi adventures as they open their doors and churn out the biggest of breakfasts from 4.30am. There's no messing with this place's legend, as it's been doing this since 1962, long before most of its patrons were born ...
Local Cafe Feature
The Coffee's Good in Hurlstone Park!
Things about Sydney You May Not Know ...
We loved the recent survey by Cannings & Wallace which showed Sydneysiders spend 92% of their lives inhabiting just six suburbs of Sydney. First there's the suburb they live, then the suburb they work, the next 2-3 are suburbs of family members or friends and finally there's the suburb (should it not already be included in the first "home suburb") of their favourite cafe or restaurant. That's why we've started a new series talking to people about foodie options in their neck of the woods - to lift people's eyebrows just a little ... First we speak to Poppy Arvanis, who owns a small boutique furniture store, Habitat Furniture, in Hurlstone Park. "Where?" about half of Sydney born-and-bred people mutter over their first latte of the morning, and that's what we love about Sydney! Our village mentality sure keeps things cosy ...
Social Society
SEO Making It Happen
Social media workshops sydney training trainers courses australia melbourne brisbane twitter managers experts facebook business ...
We Recommend: SEO & Social Media Services for the Hospitality Industry
With over 11 years experience in SEO specifically for the hospitality industry, our friends at SEOtherapy will heal any website's low-traffic wounds! They are the reason why our website is number 1 on Google for search results such as "cafes in Sydney", "bars in Sydney", we're even number 1 for "nightclubs in Sydney" even though we don't list them! Here's links to some of the recent articles SEOtherapy writers have had published for their "offsite SEO" Purposes:
Allergy-Free Foods in Australia
Bars in Melbourne
Beauty Therapy Courses Sydney Melbourne Australia
Business Coaches Sydney Melbourne Australia
Cafes in Melbourne
Dehumidifiers in Sydney Melbourne Brisbane Australia
Energy Medicine Healing Workshops in Sydney Australia
Enjoy Public Speaking Courses Training Workshops Sydney Australia
Far Infrared Saunas Sydney Melbourne Brisbane Australia
Furniture Shops Sydney Inner West
Graphic Designers Sydney CBD Inner East Website Design
Health Gurus on Twitter
Health in a Bag Gluten-Free Products Australia
Health Risks of Mould & how Dehumidifiers Can Help
Healthy Gift Ideas Health Products Available in Australia
Holistic Health Magazines Australia Natural Health Media Sydney Melbourne Brisbane Perth
How to Care for Wooden Furniture in Sydney
How's Your Cafe's Air Quality?
Hypnotherapists Sydney CBD Randwick Eastern Suburbs
Infrared Saunas In Sydney Australia
Jamie Oliver's Barbecoa BBQ Restaurant in London UK
Juicer Sydney Melbourne Brisbane Perth Australia
Kinesiology Courses Melbourne Sydney Brisbane Australia
Make Up Artists in Sydney
Max Markson's Sydney
Miss Marley's Bar in Manly
Melbourne Aromatherapists Kinesiologists Massage Therapists
New Movie Releases in Sydney Australia
Omega 3 6 9 Essential Fatty Acids
Personal Trainers Perth Australia
Property Investment in Australia
Reflexology in Sydney Australia
Restaurants in Port Macquarie with Bob & Christine
Sales Training in Sydney
Sales Training Workshops Courses Sydney
Shady Pines Saloon Bar in Darlinghurst Sydney
Small Bars in Sydney
Social Media Managers Sydney Australia
Social Media Workshops Sydney Australia
Sound Therapy Australia
Spiritual Healing Workshops in Sydney
Superb Dining from Auckland to Wellington
Study Beauty Therapy Courses Sydney Melbourne Adelaide Perth
Study Kinesiology Aromatherapy & Massage in Melbourne
Sydney Cosmetic Surgeons & Melbourne Gold Coast Australia
Sydney CBD Hypnotherapists Hypnotherapy Hypnosis
Sydney Hypnotherapist: Binge Eating in Cafe Culture
Sydney Psychologists Anxiety Counsellors Australia
Sydney Wedding Make-up Artists
Tea Companies Online Tea Stores Shops Sydney Melbourne Australia
Tea Outlets Shops Stores Sydney Melbourne Australia
The Glebe Street Fair
The Listening Journey for Children
Thread Lifts Non-invasive Face Lifts Sydney Australia
Twitter Managers Sydney Australia
Udo's Oil Omega 3 6 9 Essential Fatty Acids
UK Graphic Designers
Water Distillers Sydney Melbourne Brisbane Australia
Wedding Invitations Sydney Melbourne Brisbane Australia
Wedding Make-up Artists in Sydney
Weight Loss Products Australia Sydney Melbourne Brisbane Perth Adelaide
Weight Loss Retreats Sydney Melbourne Queensland Australia
Where to Buy Far Infrared Saunas Sydney Melbourne Australia
Winter Tea: Best Teas to Fight Colds & Flu
Women's Casual Dresses & Shirts
Womens Girls Ladies Plus Size Fashion Clothing Australia
Womens Plus Size Fashion Clothing Australia Dresses Shirts
To get SEO and social media / twitter accounts happening for your hospitality business, contact Claire Felices, co-director of SEOtherapy via media@seotherapy.com.au or check out their website: SEO Therapy Sydney
For hospitality-focussed Search Engine Optimisation (SEO) services in Sydney Australia click here.
Links to Other Social Media Courses & Managers:
Facebook for Business Courses in Sydney & Australia
Social Media Workshops in Sydney
Social Media Training around Australia
Facebook for Business Training Sydney
Facebook for Business in Australia
Best Twitter & Social Media Managers in Australia
Social Media Managers
Sydney
Twitter for Business Workshops Managers Sydney Australia
