Facebook, Twitter & Pinterest etc Training Workshops for Business ...
Next Social Media
Workshop >>>
Fast-track your business ...
Social Media For Business: With 13 years experience in online publishing and five years in social media, Stewart Dawes (director of Atomic Social Media) delivers a practical yet highly motivating workshop which will leave you convinced that social media is both a fantastic resource and opportunity for your business. Fast-track your business across multiple platforms as you find out how to achieve 'critical mass' on Twitter, how to optimise and maximise a Facebook page, how to get smarter results via Instagram and how to nail exciting media interest with Pinterest!
Synergy Business Centre
11 Lord St
Botany, NSW 2019
Wednesday, 24 October 2012 from 10:00 AM to 2:30 PM (EST)
To View Workshop Details Click Here ...
Workshop Overview
Social media is not a fad – for massively expanding numbers of people, it’s deeply embedded in their lives yet it’s a vastly different experience for free individuals than for businesses – and for government, it’s different again.
In this workshop you’ll learn practical everyday social media skills, while accessing the chance to be inspired by the possibilities.
What you will learn
• Best practice development techniques for Facebook, Twitter, Pinterest, LinkedIn and Instagram
• It’s SOCIAL media: that means staff teamwork – and eliciting support from community allies
• How to best integrate social media platforms and apps with each other and with your business’s website
• The risks and opportunities of social media use by businesses
Who should attend?
All business owners who seek to work with social media whether regularly or infrequently, or anyone who would like to know more to help facilitate, or be congruent with strategy, implementation and future opportunities, eg managers, staff mentors, sales people, content producers and marketing department staff.
This is the venue where the event is held. We keep numbers small to ensure we can answer attendee's questions for where they're at. Inevitable some require Social Media for Beginners information and some attendees are more advanced and so we work to push strategies through for people who want to fast-track their social media. Lunch is included & refreshments throughout the day.
Recent Workshops by Our Team:
Social Media Confidential - Advanced SM for Business: Friday 23 March 10am - 2.00pm in Broadway
SOLD OUT
Social Media for Business for Beginners: Thursday 29 March 10am - 1.30pm in Broadway
SOLD OUT
Social Media for Business: UTS School of Business. Tuesday 3 April
PRIVATE EVENT
Social Media for Councils: Sydney Local Government Learning Solutions. Thursday 22 March PRIVATE EVENT
For more info on local government workshops call Judy Archer (02) 9242 4181
Social Media Confidential - Advanced SM for Business: Friday 23 March 10am - 2.00pm in Broadway
SOLD OUT
Social Media for Business for Beginners: Thursday 29 March 10am - 1.30pm in Broadway
SOLD OUT
Social Media for Business: UTS School of Business. Tuesday 3 April
PRIVATE EVENT
Social Media For Business: Sydney University of Technology UTS Build Event, Wednesday 4 April
PRIVATE EVENT
Social Media for Business: UTS School of Business. Tuesday 10 April
PRIVATE EVENT
Social Media for Business for Beginners: Tuesday 24 April 10am - 1.30pm in Broadway
SOLD OUT
Social Media Confidential: Advanced SM for Business: Tues 27 April 10am - 2.00pm in Broadway SOLD OUT
For more info on these workshops, or to enquire about staff training sessions in your office email Stewart Dawes info@sydneysocialmediaworkshops.com.au
Social Media Managers for Your Business ~ So Easy ...
Taking the headache away ...
If there's any aspect of your business that's well worth outsourcing, social media must be a strong contender.
It's still better if you do social media yourself, of course, but what if it's made very easy for you to get executive-level training for you and your staff, but equally have someone do all - or the bulk - of your social media campaigns for you, growing your followers & keeping activities & presence current, so you just step in occasionally and promote what you want to your ever-growing audiences?
Such is the strategy behind our partnership with the highly talented folk at SEOtherapy, whose SEO clients entrusted them with their social media accounts as the years went on - so they developed an awareness of how to run a social media campaign that was so similar to ours that we decided to join forces to deliver a "social media booster" 12-month solution. Combined we have a package that fits all small-to-medium businesses, whether our SydneyCafes hospitality clients or general businesses around Australia.
Here's some examples of twitter accounts we've set up together and which are firing and bringing in business for their owners:
http://twitter.com/THAcollege
http://twitter.com/robborgcoach
http://twitter.com/barsinsydney
http://twitter.com/geoffjowett
http://twitter.com/infraredsaunas
http://twitter.com/PoppyatHabitat (more available upon request)
Over 40 more active accounts are currently growing as we provide daily boosts to their follower count and twitter presence. Our mini-sessions are 12 minutes in length and performed every weekday - we have to have some time away from all this social media frenzy(!) - meaning an hour of highly professional, cutting edge twitter management spread out over 5 days - because anyone who's spent enough time on twitter knows that if you haven't tweeted for 2 days, other people will think twice before choosing to follow you. In fact let's be more scientific about this - if you haven't tweeted for 2 days, 77% of people who view your account won't follow you.
The benefits of becoming part of our "extended family" of social media profiles are vast. For a start at least, your tweets regularly get retweeted by members of this "family", it's a natural support system which means even when your account might only have a couple of thousand followers (or less in the early stages), your tweets ride a powerful updraft across 90,000+ quality followers that our clients enjoy. In fact it's much more powerful when a twitterer other than yourself promotes your business.
So in a nutshell, you can get your Twitter account taken care of over a 12-month campaign for just $35 per week - it's an ideal "twitter solution" for small to medium size businesses who know they "have to be there" while developing promotional concepts as their understanding and audience expands - for more information email Stewart Dawes media@sydneycafes.com.au or media@seotherapy.com.au
Facebook ~ Roll It ...
While we have the expertise & knowledge to run Facebook campaigns in the $20-30,000 bracket (and have a handful of corporate clients on the go), again we get a lot of kicks from helping small businesses with a very snazzy $35-per-week package.
This can be a business page or a personal profile - in fact in many cases, the personal profile can be much more effective than a Facebook business page.
Here's an example of a Facebook personal profile which is working extremely well for our client:
This profile has now gone well over 2000 connections and when Rob Borg Business Coach sends out an invitation to his next workshop, that's over 2000 people he's reaching through Facebook - and growing. All for just $35 per week.
Here's an example of our client's Facebook business page which is going so well that the 6000+ people who have "Liked" it now talk among themselves on the page - a genuine weight loss community group which grows substantially every day:
Why Do We Do It?
Getting involved with business owners at a grass-roots level is the core of our business manifesto. We find that once people get a taste of the work we do - the accuracy, professionalism, good judgement and sound ethics of our very small company, they start asking about what else they can do with us - because everything we do is focussed first on building an audience, then on return on investments.
We're not a quick-fix operation, that's why we offer this wholesale, at-cost option - twitter or facebook or linked in done 12 minutes per weekday for just $35 per week - as long as you join us for 12 months. It's a very enjoyable 12 months, that must be said! Social media is not about sitting around being miserable ...
It's pretty damned exciting!
To make a no-obligation enquiry email Stewart Dawes media@sydneycafes.com.au or media@seotherapy.com.au
Social Media Successes
The Top Ten Social Media Successes
What are the Greatest?
1. The Blair Witch Project
This was a low budget horror movie that used a viral social media campaign that used web sites and message boards to incite anticipation and interest months before the its release in 1999. The anticipation was created by spreading rumors about the fate of the movie’s main characters with fake newspaper clippings and police photos of their missing car being spread on what was then the 1999 version of what we now call social media.
The result for a movie that cost $22,000 to make, at last count it has grossed over $240 million, making it the worlds most profitable movie ever.
2. Blendtec: Will It Blend
This well known series of online videos first burst on the scene in 2006 (not long after YouTube was launched). It shows the Blendtec ‘Total Blender destroying anything from a baseball to an iPhone.
Result: Home sales of blenders has increased by more than 700%
3. Old Spice: “Smell Like a Man, Man”
Isaiah Mustafa was already popular in TV commercial but when a campaign was created that allowed him to respond to questions via online videos(180 in fact) and Twitter the buzz that it generated spread around the world. The results are still being counted.
4. Burger King: “Subservient Chicken”
This social media campaign centers around a person dressed in a chicken suit on a website that responds to commands like “make a sandwich” or “moonwalk”. It was created for Burger King by the advertising agency Crispin, Porter + Bogusky for the chain’s TenderCrisp Sandwich.
Result: Website received 15 million hits in 5 days
5. Pepsi Refresh
This was aimed at people’s charitable gene which gave people the chance to get funding for their charity. Its goal was to create a new identity while maintaining its youthful image.
6. VW: Fun Theory
This was a social experiment using humor to drive engagement and influence customer behavior. It involved Volkswagen transforming a Swedish subway staircase into a giant functioning piano. The result, 66% more people choosing the steps rather than the escalator. This won t the 2010 Cyber Grand Prix Lion at the Cannes International Advertising Festival.
7. Office Max: “Elf Yourself”
The office supply retailer encouraged people during the 2006 holday campaign to upload pictures of themselves. Technology was then applied to the images which would transform them into dancing elves. The creative genius behind this campaign was the Francisco based agency Toy and San. The result 122 million elves, more brand awareness and increased sales.
8. Evian: “Roller Babies”
This YouTube blockbuster showing babies break dancing and busting moves ended up being (according to the Guinness Book of Records) the most watched online ad in viewing history with over 60 million views and 54,000 comments.
9. Ikea: “Facebook Showroom”
This Facebook marketing campaign involved the store manager of the Malmo Ikea store posting pictures of the new showrooms where people who tagged the items first, won that product. The result was a viral word of mouth campaign that quickly spread to people’s Facebook friends and created huge product awareness.
10. Hotmail
This was maybe the first integration of social media and email which involved Hotmail running ads in 1996 at the bottom of every email which said “get your free email at hotmail”. Apparently the judges were a bit divided on this with one rating it as the best and the other the worst and also whether it constituted a social media campaign.
What are some of the core elements that were in these campaigns that made them such a success? For me it includes these elements
• Humor
• Competition
• Curiosity
What Social Media Platform Works Best?
Twitter vs Facebook vs Linked In
Other things that are canvassed from attending business owners are questions, and more importantly answers such as: which social media platform generates the most direct business for your organisation?
These are the type of answer so far broadcast in the sessions:
1. we find that our social media platforms feed so much into each other that's actually quite difficult sometimes to measure which platform is actually responsible for incoming work. For example, I recently published something on LinkedIn that got picked up by a US publisher and was then widely broadcast on Twitter. And, though our YouTube site has fewer hits, I suspect the percentage and quality of work coming through this channel is actually very good.
2. Twitter has been a fantastic tool for connecting with people and generates between 3 and 5 times as much traffic to my website, however for me, LinkedIn is where the business conversation takes place.
3. For products, services and events related to recreation and personal interests, facebook is exceptional because it isn't limited by professional networks. Very good for community activities, personal fitness, health and fitness, home products, music, and lobbying.
Social Society
SEO Keywords Getting Us Here
Social media workshops sydney training trainers courses australia melbourne brisbane twitter managers experts facebook business social media managers for business sydney australia melbourne perth brisbane workshops courses training twitter experts facebook for business philippines hong kong singapore new york london USA UK new zealand indonesia japan ...
Onsite Ads
Needing help running your Twitter account? Here's how you can have it run professionally for just $22 per week http://bit.ly/ksqAT4
Links to Other Social Media Courses & Managers:
Facebook for Business Courses in Sydney & Australia
Social Media Workshops in Sydney
Social Media Training around Australia
Facebook for Business Training Sydney
Facebook for Business in Australia
Best Twitter & Social Media Managers in Australia
Social Media Managers
Sydney
Twitter for Business Workshops Managers Sydney Australia
Facebook Managers Sydney
Social Media Managers Sydney
